Beauty & Balance

Gen Z Makeup Trends, Explained By Makeup Artists

Gen Z might be the most beauty-savvy consumers in the game, and makeup trends show they’re also the most adventurous. While consumers once sought Instagram-perfect pouts, expressionism is now the name of the game. As epitomized by “Euphoria,” the 2019 HBO show which won an Emmy for makeup, young consumers opt for face art and […]

Health News

These Homemade Gummies Will Quickly Become Your Go-To Gut Health Snack

Containing a double dose of skin-firming benefits from Beauty Chef’s DEEP COLLAGEN marine collagen powder and cult-favourite, COLLAGEN Inner Beauty Boost – these chewy raspberry-flavoured collagen gummies are the most delicious, skin-plumping healthy snack.  The health benefits of collagen are becoming increasingly well-known, but it can be difficult to ensure we are consuming enough of […]

Beauty & Balance

Baby Care Goes Clean

The clean beauty movement has officially permeated baby care. A collection of new brands that aim to meet the needs of modern parents has emerged in recent years. These companies are creating specialty products meant to protect children’s skin barriers and treat ailments like baby eczema while eschewing steroids, parabens and other ingredients that the […]

Beauty & Balance

How Walmart Is Reinventing Its Beauty Model

What a difference 12 months makes. Next week marks one year since Musab Balbale took the reins as vice president of beauty at Walmart. His mandate: to reinvent beauty at the world’s largest retailer best known for its focus on quality, value and accessibility rather than an innovative approach to the category. And despite the […]

Beauty & Balance

Target, Ulta Beauty Unveil Brand Lineup

Weeks away from inaugurating their partnership, Ulta Beauty and Target have revealed the brands they will be selling, among other details. Starting next month online and in more than 100 locations, Ulta Beauty at Target will stock an assortment of more than 50 prestige brands. They include Anastasia Beverly Hills, Ariana Grande, BareMinerals, Bumble and […]

Beauty & Balance

Gen Z Focuses on Skin Care, According to Report

Gen Z seems to be seriously committed to skin care. According to research from Kyra Media’s Gen Z State of Beauty Report, Gen Z consumers’ number-one priority is their skin care routine.  Especially after the pandemic, Gen Z’s view skin care as an essential part of their self care regimen and they are interested in […]