Beauty & Balance

Loli Beauty Brings Zero-Waste Packaging to Ulta Beauty

Zero-waste beauty brand Loli Beauty is taking its plastic-negative, organic, food-grade product philosophy to Ulta Beauty. The brand, which has been solely direct-to-consumer, launched with Ulta Beauty this week, in select stores and online. According to founder Tina Hedges, scaling her business while maintaining her zero-waste philosophy took some heavy workarounds. “One of our challenges […]

Beauty & Balance

Veronique Gabai-Pinsky’s Pivot to D-to-C

Launching her own brand was a dream for Veronique Gabai-Pinksy — but the reality was anything but. The industry veteran, who most recently was chief executive officer of Vera Wang and global brand president of the Estée Lauder Cos., had long desired to launch her own fragrance brand based on her memories of growing up […]

Beauty & Balance

Maison J.U.S Raises More Than 600,000 Euros

PARIS – Maison J.U.S, the colorful, eco-friendly niche fragrance brand, has raised more than 600,000 euros from French business angels and international investors. J.U.S, which was launched in 2019 by fragrance and luxury industry veterans Brigitte Wormser, Thierry de Baschmakoff and Jean-Baptiste Roux, has a moniker that’s an acronym for Joyau Unique et Sensoriel (or […]

Beauty & Balance

How Camila Coelho Keeps Content ‘Authentic’

As brands refocus their social media strategies around authenticity, influencer and brand founder Camila Coelho has nailed the friendly content marketing approach.  At Beauty Inc’s Digital Forum, Coelho discussed her checklist for creating resonant videos and pictures. One of the litmus tests of quality content is an educational component. “When content teaches me something, it’s […]

Beauty & Balance

Agora Builds a New Digital Marketplace

In ancient Greece, an agora, or market, was the center of social commerce. Today, Agora is a social commerce app founded by Riccardo Basile and Elizabeth Craft Townsend Rose that is looking to disrupt how people buy beauty. The app enables users to create short-form shoppable videos and earn coins for free products based on […]

Beauty & Balance

Coty’s Jean-Denis Mariani Discusses Digital Transformation

The beauty industry might have been a latecomer to digital transformation versus other industries, but Coty Inc.’s newly minted chief digital officer Jean-Denis Mariani noted it’s quickly picked up speed. “With the rise of emerging digital-first brands like Kylie Skin and KKW Beauty, these brands challenge completely the way we are operating in online sales,” […]

Beauty & Balance

The Rise of Makeup for Men

A male model on Fendi’s couture runway for spring 2021 sported vivid red lips. That same season, for Charles de Vilmorin, a guy’s peepers were underlined with a swathe of makeup. While for Céline men’s fall 2021 ready-to-wear presentation, male models’ eyes were winged. Men’s makeup is becoming a real thing — in fashion circles, […]

Beauty & Balance

Healthy Hair Aspirations Drive High-end Hair Care Sales

As the coronavirus pandemic looms, consumers are looking for health across all areas — hair, included.  Healthy hair aspirations are causing continued sales gains in high-end hair care, even as sales across other segments, like makeup, have slumped.  The prestige hair market was already the fastest-growing beauty category before COVID-19 hit. Left homebound, consumer interest […]