Beauty & Balance

Gen Z Makeup Trends, Explained By Makeup Artists

Gen Z might be the most beauty-savvy consumers in the game, and makeup trends show they’re also the most adventurous. While consumers once sought Instagram-perfect pouts, expressionism is now the name of the game. As epitomized by “Euphoria,” the 2019 HBO show which won an Emmy for makeup, young consumers opt for face art and […]